What is a critical difference in managing advertising campaigns within the Globo platform as opposed to external platforms?

A critical difference in managing advertising campaigns within the Globo platform as opposed to external platforms is the access to Globo's proprietary user data and behavioral insights that are specifically tailored to the Globo ecosystem. While external platforms offer broad demographic and interest-based targeting, Globo provides deeper insights into user behavior within its own platform, allowing for more precise targeting and personalized ad experiences. This includes data on content consumption patterns, community engagement, and platform-specific activities. This allows for a more nuanced understanding of the audience, resulting in more relevant ads and improved campaign performance compared to relying solely on external data sources.