What's the implication of solely focusing on impressions when evaluating sponsored content success?

Solely focusing on impressions when evaluating sponsored content success provides an incomplete and potentially misleading picture of the campaign's effectiveness. Impressions only measure the number of times the content was displayed, not whether it resonated with the audience or drove meaningful action. High impressions can be achieved through broad targeting, but if the content fails to engage users or generate conversions, it's ultimately ineffective. Ignoring engagement metrics like click-through rates, comments, shares, and conversions means missing crucial insights into whether the content is truly connecting with the target audience and achieving the desired business outcomes. Focusing solely on impressions can lead to wasted investment in content that is seen but not valued.