What is a crucial consideration when choosing keywords to enhance content discoverability within the Globo platform?

A crucial consideration when choosing keywords to enhance content discoverability within the Globo platform is aligning keywords with the specific search behavior and language patterns used by Globo's user base. While general keyword research tools provide valuable insights, understanding how users actually search for content within Globo, including slang, jargon, and trending topics specific to the platform's communities, is essential for maximizing visibility. This requires analyzing Globo's internal search data, monitoring trending topics within the platform, and understanding the nuances of how Globo users describe their interests and needs.