What's a proactive community management strategy designed to encourage genuine community participation?

A proactive community management strategy designed to encourage genuine community participation involves initiating conversations and creating opportunities for members to contribute their own content and perspectives. This means not just responding to existing comments but actively prompting discussions, asking thought-provoking questions related to the sponsored content's theme, and inviting members to share their experiences or opinions. For instance, if the sponsored content promotes a new travel destination, the community manager could ask members to share their own travel tips or favorite travel memories related to similar locations. This encourages members to become active participants rather than passive observers, fostering a sense of ownership and belonging within the community.