What advantage does automating data transfer between Globo and other systems provide in ROI calculations?

Automating data transfer between Globo and other systems provides a significant advantage in ROI calculations by enabling more accurate and comprehensive attribution modeling. By automatically syncing data between Globo (where sponsored content campaigns run) and systems like CRM (where customer data is stored) and marketing automation platforms (where conversion tracking occurs), it becomes possible to directly link specific sponsored content interactions to customer actions, such as purchases or lead generation. This eliminates the need for manual data collection and analysis, reducing errors and providing a clearer picture of how sponsored content contributes to business outcomes, thereby improving the accuracy of ROI calculations.