What is the primary difference between psychographic and demographic audience segmentation?

Demographic segmentation focuses on quantifiable statistical data related to a population. This includes attributes like age, gender, income, education level, occupation, race, marital status, and geographic location. For example, a demographic segment might be 'women aged 25-34 with a college degree living in urban areas'. Psychographic segmentation, conversely, focuses on the psychological aspects of consumers: their values, attitudes, interests, lifestyles, beliefs, and motivations. This delves into *whyconsumers behave the way they do, not just *whothey are. An example of a psychographic segment could be 'environmentally conscious consumers who value sustainability and are willing to pay more for eco-friendly products'. The crucial difference is that demographics describe *whothe target audience is, while psychographics explain *whythey make certain choices and what motivates them. Demographics provide a basic outline, while psychographics fill in the details about their inner world, allowing for more targeted and persuasive messaging.