What is the potential negative outcome of aggressive moderation within an online community?

The potential negative outcome of aggressive moderation within an online community is stifled engagement and a chilling effect on participation. While moderation is necessary to maintain a positive and productive environment, overly strict enforcement of community guidelines can discourage members from sharing their thoughts and opinions, leading to a decrease in overall activity and a loss of valuable perspectives. Members may fear being penalized for unintentional violations or for expressing dissenting viewpoints, resulting in a less dynamic and engaging community. For example, if a community rule prohibits any criticism of the brand, even constructive feedback may be suppressed, ultimately hindering the community's growth and the brand's ability to learn from its audience.