What is the inherent risk of focusing exclusively on brand values in sponsored content narratives?

The inherent risk of focusing exclusively on brand values in sponsored content narratives is alienating the audience by appearing overly promotional or inauthentic. When a narrative is solely centered on promoting a brand's values without genuine connection to the audience's needs, interests, or emotions, it can come across as self-serving and unrelatable. This can lead to decreased engagement, negative perceptions of the brand, and ultimately, a failure to achieve the campaign's objectives. The audience may perceive the content as an advertisement disguised as a story, diminishing trust and credibility. For instance, a company highlighting its commitment to sustainability in a sponsored post without addressing the audience's actual environmental concerns might be viewed as simply greenwashing, not actually caring about the issue.