Which contract provision is most crucial for ensuring an influencer campaign aligns with a brand's ethical guidelines?

A clause explicitly outlining ethical guidelines and brand safety requirements is the most crucial contract provision for ensuring an influencer campaign aligns with a brand's ethical standards. This provision should detail specific behaviors, content types, or topics that are prohibited, ensuring the influencer understands and agrees to adhere to the brand's values and standards. This includes guidelines related to honesty, transparency, responsible advertising, and avoiding controversial or offensive content. Having this clause provides legal recourse if the influencer violates the agreed-upon ethical standards, potentially damaging the brand's reputation. For example, a brand that promotes healthy living would include a clause prohibiting the influencer from promoting or endorsing unhealthy products or behaviors.