Why is it essential to monitor your website's loading speed when optimizing AdSense revenue?

Monitoring website loading speed is essential for optimizing AdSense revenue because slow loading times negatively impact user experience, ad viewability, and overall website traffic, all of which directly affect earnings. A slow website leads to higher bounce rates, meaning users leave the site before engaging with content or viewing ads. Reduced viewability means ads are not displayed to users due to the page not fully loading before they abandon it, resulting in lost impression opportunities. Furthermore, Google considers website speed as a ranking factor, so slower sites may rank lower in search results, leading to less organic traffic. Less traffic translates directly to fewer ad impressions and clicks, reducing AdSense revenue. Faster loading times improve user satisfaction, increase time on site, and boost ad viewability, all contributing to higher EPM and overall earnings. Regular speed monitoring helps identify and address performance bottlenecks, ensuring optimal ad delivery and user engagement.