How might a website’s SSL certificate status impact AdSense earnings?

A website's SSL certificate status significantly impacts AdSense earnings because it affects user trust, security, and search engine rankings. Websites without a valid SSL certificate (HTTPS) display a 'Not Secure' warning in most browsers, which can deter users from visiting or engaging with the site, leading to increased bounce rates and reduced traffic. This decline in traffic directly translates to fewer ad impressions and clicks, resulting in lower AdSense revenue. Furthermore, Google prioritizes secure websites (HTTPS) in its search rankings, so websites without SSL certificates may rank lower in search results, further reducing organic traffic. Many advertisers also prefer to advertise on secure websites to protect their brand reputation and ensure that user data is transmitted securely. Therefore, having a valid SSL certificate is essential for maintaining user trust, improving search engine rankings, and attracting high-value advertisers, all of which contribute to higher AdSense earnings.