What is the primary benefit of integrating Google Analytics with an AdSense account beyond basic revenue tracking?

Beyond basic revenue tracking, the primary benefit of integrating Google Analytics with an AdSense account is gaining deeper insights into user behavior and content performance, which allows for data-driven optimization of ad placements and website content to maximize revenue. While AdSense provides revenue data, it lacks detailed information about how users interact with the website, such as which pages they visit, how long they stay, and where they come from. Google Analytics fills this gap by providing comprehensive data on user demographics, traffic sources, and on-site behavior. By linking the two accounts, publishers can identify high-performing content, understand which ad placements are most effective based on user engagement, and optimize their content strategy to attract more valuable traffic. For example, Analytics can reveal that a particular article generates high revenue but also has a high bounce rate, indicating that the ad placement may be too intrusive or the content not engaging enough. This information enables publishers to make informed decisions about ad placement, content improvement, and audience targeting, leading to higher EPM and overall AdSense revenue. It facilitates a holistic understanding of website performance beyond just revenue numbers.