What are the primary considerations when determining whether to use a subdomain versus a subdirectory for a blog?

When deciding between a subdomain (e.g., blog.example.com) and a subdirectory (e.g., example.com/blog) for a blog, the primary considerations are website structure, brand identity, technical implementation, and SEO implications. Subdirectories are generally recommended for most businesses. Subdirectories benefit from the main domain's authority. New content benefits from the existing brand recognition. It's simpler to implement and manage from a....