What are the limitations of using Google Posts for time-sensitive information like special offers?

While Google Posts are useful for sharing updates and promotions, they have limitations for time-sensitive information. The primary limitation is that Google Posts have a short lifespan. Standard Google Posts are typically visible for only seven days, after which they expire and are no longer displayed on the Google Business Profile. Event Posts, which are specifically designed for promoting events, remain visible until the event date has passed. This means that if a special offer or promotion is valid for longer than seven days, it's necessary to create new Google Posts to keep the information current. Relying solely on Google Posts for time-sensitive information can be risky, as customers may miss the offer if they view the Business Profile after the post has expired. Also, there's no guarantee that Google will consistently display the most recent post prominently. Other factors, such as search query and user context, can influence which posts are shown. Therefore, it's essential to supplement Google Posts with other methods for communicating time-sensitive information, such as updating the business website, using email marketing, and leveraging social media platforms to ensure that customers are aware of the latest offers.