What action should be taken if a Google Business Profile listing is suspended for 'suspicious activity' despite being legitimate?

If a Google Business Profile listing is suspended for 'suspicious activity' despite being legitimate, the correct action is to immediately file an appeal through the Google Business Profile support system. Suspensions often occur due to automated flags triggered by changes to the listing (e.g., address, phone number), unusual activity patterns, or inconsistencies with Google's guidelines. The appeal should include clear and compelling evidence demonstrating the legitimacy of the business. This includes providing official business registration documents, utility bills showing the business address, business licenses, and any other documentation that verifies the business's existence and operational status. It's also crucial to explain why the listing might have triggered the 'suspicious activity' flag. For example, if the business recently moved, explain the relocation and provide proof of the new address. Be polite, professional, and thorough in the appeal. After submitting the appeal, monitor your email regularly for updates from Google Business Profile support. Be prepared to provide additional information or documentation as requested. Avoid creating a new listing, as this can further complicate the situation and may lead to permanent suspension. The key is to proactively address the issue with accurate documentation and clear communication.