Server-side tagging offers several key benefits regarding user privacy compared to client-side tagging. Primarily, it provides greater control over user data because the data is first collected by your server before being sent to third-party vendors. This allows you to anonymize, pseudonymize, or filter user data before it reaches these vendors, ensuring compliance with privacy regulations like GDPR and CCPA. Specifically, IP addresses can be masked or hashed, user IDs can be replaced with pseudonyms, and sensitive data fields can be removed entirely. Secondly, server-side tagging reduces reliance on third....
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