What is the purpose of using trigger exceptions, and can you prevent a tag from firing globally?

The purpose of using trigger exceptions, also known as blocking triggers, in Google Tag Manager (GTM) is to prevent a tag from firing under specific conditions, even if the tag's primary trigger is met. Trigger exceptions provide a way to add fine-grained control over when tags fire, allowing you to exclude certain pages, user segments, or events from being tracked. They act as a negative condition that overrides the tag's positive trigger. For example, you might have a Google Analytics page view tag that fires on all pages of your website. However, you might want to exclude th....