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Explain the differences between first-party and third-party cookies and what options you have in a server-side GTM environment to utilize them.



First-party cookies are set by the domain the user is currently visiting (e.g., yourwebsite.com). They are generally used for things like remembering login information, language preferences, and items in a shopping cart. Third-party cookies are set by a domain different from the one the user is visiting (e.g., adnetwork.com). They are typically used for cross-site tracking, advertising, and retargeting. Browsers are increasingly blocking or restricting third-party cookies due to privacy concerns. In a server-side Google Tag Manager (GTM) environment, you have more control over how cookies are set and used. You can set both first-party and third-par....

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