Tag sequencing in Google Tag Manager (GTM) allows you to define the order in which tags are fired. You specify a 'setup tag' which must fire *beforea primary tag, and a 'cleanup tag' which fires *afterthe primary tag, regardless of whether the primary tag succeeds or fails. This ensures that dependencies between tags are properly managed and that tags fire in the correct order. The primary tag is the tag that you want to track a specific event or action. The setup tag is a tag that performs any necessary setup or configuration before the primary tag fires. The cleanup tag performs any necessary cleanup or post-processing after the primary tag fires. It's critically important to use it when you ....
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