You would implement a 'Consent Mode' approach in Google Tag Manager (GTM) in situations where you need to manage user consent for cookies and data collection, particularly to comply with privacy regulations like GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act). Consent Mode allows you to adjust the behavior of Google tags (e.g., Google Analytics, Google Ads) based on the user's consent choices. When a user provides consent for analytics cookies, tags associated with Google Analytics will fire as normal, collecting data about the user's behavior. However, if a user denies consent, Consent Mode modifies the behavior of these tags to respect the user'....
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