When you talk about your product on different apps or in different ways, what main idea must always stay the same, even if you change how you say it?

The main idea that must always stay the same is the product's core value proposition. The core value proposition is the fundamental benefit, solution, or value that the product consistently delivers to its specific target customers, along with what makes it distinct or superior to alternative options. It clearly communicates the primary problem the product solves, the specific need it fulfills, and the unique reason why a customer should choose it. This singular, underlying promise forms the bedrock of the product's identity and its appeal to the market. "Talking about your product on different apps or in different ways" means adapting your communication for various digital platforms, such as social media, email campaigns, website content, or video advertisements, and adjusting the communication style, tone of voice, or specific language to suit each channel and audience. However, regardless of these changes in presentation, the essence of the core value proposition must remain unaltered. For instance, if a product's core value proposition is "effortless financial organization for busy professionals," every communication, whether it's a casual social media post or a formal press release, must consistently convey that central promise of easy financial management for its intended user group. While the specific words, imagery, and style will change to resonate with the particular platform and audience, ensuring the message is engaging and appropriate, the core promise of "effortless financial organization for busy professionals" remains the unchanging main idea. This consistency ensures that no matter where or how a customer encounters the product's message, they always receive the same clear understanding of its primary benefit and what makes it valuable and unique. This approach builds trust, reinforces brand recognition, and prevents customer confusion regarding what the product fundamentally offers.