What steps can be taken to identify and resolve broken links on a website and how does resolving these help increase ranking of a website in SERP?

Broken links, also known as dead links or 404 errors, are hyperlinks on a website that point to pages that no longer exist. These can be internal links (linking to other pages within your site) or external links (linking to other websites). Broken links provide a poor user experience and can negatively impact your website’s SEO because search engine bots may perceive your site as low quality. Identifying and resolving broken links on your website is an essential maintenance task to improve overall site quality and search ranking. It enhances user experience, improves crawlability, and also helps with maintaining link equity. Here are steps you can take to identify and resolve broken links on your website: 1. Use Free Online Tools to Identify Broken Links: Several free online tools can help you identify broken links on your website. These tools crawl your website and identify any links that return a 404 error. Some free tools you can use are: Google Search Console, Broken Link Checker by Ahrefs, and Dr. Link Check. Google Search Console has a "Coverage" report under the "Index" section, that will show crawl errors, including 404 errors. This shows you all the pages that are not found by the Google crawlers. Broken Link Checker will scan your website and provide a detailed report of all the broken links, internal and external. Dr. Link Check can also scan your site and identify any links that are not functioning properly, providing more detailed information about them. Using these free tools, you can easily identify the broken links on your website. 2. Manual Review and Testing: While automated tools are very useful, you should also manually check your most important pages and navigation to see if there are any links that are not functioning properly. Navigate through the site and click on various internal and external links to see if they work as expected. You may find some links not working or pages missing that may not always be reported by automated tools. You might also find links to resources that are no longer valid. A manual testing helps supplement the tools, so that all broken links are identifie....