How does an expert clearly explain a deal so that people understand the real advantages and what they will gain, instead of just listing features?

An expert clearly explains a deal by first deeply understanding the audience's specific needs, challenges, and aspirations. This foundational knowledge allows them to frame the deal's components as direct solutions rather than mere attributes. The primary method involves translating "features" into "benefits" and subsequently into concrete "gains." A "feature" is an objective characteristic or function, like "this software offers real-time analytics." A "benefit" explains the positive effect of that feature for the user, such as "real-time analytics allows you to make immediate, informed decisions." A "gain" then quantifies or clarifies the tangible positive outcome of that benefit, explaining, for instance, how those informed decisions prevent inventory overstocking, saving $5,000 monthly in carrying costs and avoiding lost sales due to stockouts. This establishes a clear "value proposition," which is a statement of the measurable advantages or improvements the client will realize from the deal.