What specific feature must be enabled to ensure direct responses to user comments on an IMDb film page remain directly associated with a verified account?

The specific feature that must be utilized is actively responding to user comments through a claimed IMDbPro account while being logged in. When logged into a claimed and verified IMDbPro account, any responses made to user comments on a film page will be automatically associated with the verified identity of the account holder. This displays a clear indication that the response is coming from an official representative of the film or the person the account represents, adding credibility and preventing impersonation. Simply commenting on the film page without being logged into a claimed IMDbPro account will result in the comment being attributed to a generic user, lacking the weight of verification and official endorsement.