How do embedded subtitles affect IMDb trailer visibility and engagement metrics beyond simply making it accessible to different languages?

Embedded subtitles improve IMDb trailer visibility and engagement by catering to viewers who prefer to watch videos with the sound off, which is a common behavior, particularly on mobile devices and in public spaces. Many users browse videos on silent mode and rely on subtitles to understand the content. Trailers with embedded subtitles cater to this silent-viewing audience, increasing the likelihood of viewers watching the trailer in its entirety, which, in turn, improves engagement metrics such as view duration and completion rate. Increased view duration and completion rate signal to the IMDb algorithm that the trailer is engaging, potentially boosting its visibility in search results and related video recommendations. The subtitles not only broaden accessibility to different languages, but cater to a wider viewing environment.