What proactive measure should be taken to counteract false information appearing in unofficial sources related to a project, impacting the IMDb perception?

The most effective proactive measure is to establish and maintain official, verifiable communication channels to disseminate accurate information about the project, directly countering the spread of false information. This involves creating an official website, social media accounts, and utilizing IMDbPro's news features to consistently share accurate details about the project's development, casting, production, and release. By consistently providing reliable information through official channels, you create a trusted source that can be referenced and used to correct inaccuracies appearing in unofficial sources. For instance, if rumors circulate about a casting change, an official announcement on the project's website and IMDbPro page can directly refute the false information and provide the correct details.