How does the platform's algorithm interpret user interactions (likes, shares, comments) differently between Instagram Reels and regular feed posts?

While likes, shares, and comments are positive engagement signals for both Instagram Reels and regular feed posts, the algorithm weights certain interactions differently based on the content format and the platform's goals. For Reels, the algorithm places a higher emphasis on shares and saves as indicators of virality and content that users find exceptionally valuable or entertaining. This is because Reels are designed to be easily shared and rediscovered, driving broader reach and platform growth. For regular feed posts, comments are often weighted more heavily, as they indicate a deeper level of engagement and community interaction. The algorithm interprets comments as a sign that the post has sparked a conversation or resonated with users on a more personal level. Completion rate (how much of the Reel was watched) is a much more important metric for Reels than it is for feed posts. A high completion rate signals that the content is captivating and holding the viewer's attention, resulting in increased distribution. Therefore, while all interactions are valuable, the algorithm prioritizes different signals depending on the content format and its strategic objectives for that format.