What is the most effective method to handle negative comments or feedback on Instagram that minimizes brand damage?

The most effective method to handle negative comments or feedback on Instagram that minimizes brand damage is to respond promptly, empathetically, and professionally in a public reply, while also offering to continue the conversation privately via direct message. This demonstrates that the brand is attentive to customer concerns and willing to address them. The public response should acknowledge the issue, express empathy for the user's experience, and provide a clear explanation or solution if possible. For example, if a customer complains about a delayed order, the response could be: 'We're so sorry to hear about the delay with your order. Please send us a DM with your order number, and we'll look into it immediately.' Moving the conversation to a private channel allows for a more detailed discussion and resolution without further public airing of the grievance. Ignoring negative comments can create the impression that the brand doesn't care, while deleting them can be seen as censorship. A thoughtful, public response followed by private resolution is typically the most effective approach.