What type of call to action (CTA) is most effective in Instagram captions for driving immediate user action, such as website visits?

A direct and benefit-driven call to action (CTA) is most effective in Instagram captions for driving immediate user action, such as website visits. This type of CTA clearly instructs the user what to do and highlights the immediate benefit they will receive by taking that action. For instance, instead of a generic 'Visit our website,' a more effective CTA would be 'Shop now and get 20% off your first order! Link in bio.' The key is to make the action easy to understand and the reward immediately apparent. Urgency can also enhance effectiveness, such as 'Limited time offer! Shop now before it's gone!' Clear direction combined with a compelling reason to act is crucial for converting viewers into website visitors. The CTA must be prominently placed, typically at the end of the caption, and should directly relate to the content of the post.