Within Instagram Insights, what key metric provides the most direct indication of content resonance with your target audience?

Within Instagram Insights, the 'Save' metric provides the most direct indication of content resonance with your target audience. Saves represent a user's conscious decision to bookmark your content for future reference, signaling that they found it valuable, useful, or inspiring enough to revisit later. Unlike likes or comments, which can be more impulsive reactions, saves demonstrate a deeper level of engagement and a stronger connection with the content. For example, if a post featuring a DIY tutorial receives a high number of saves, it suggests that the audience found the tutorial genuinely helpful and plans to use it later. A high save rate indicates that the content aligns well with the audience's needs and interests, making it a more reliable indicator of resonance than metrics like reach or impressions alone. Analyzing save rates helps to understand what kind of content creates genuine value for your audience.