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If a user consistently engages with video content but rarely interacts with image posts, how will Instagram's algorithm likely adjust content visibility for that user?



Instagram's algorithm will significantly prioritize video content over image posts for that user. The algorithm learns from user behavior to tailor the content shown to each individual. Consistent engagement with video content, such as watching Reels, IGTV videos, or videos in the feed, signals a strong preference for this format. Conversely, a lack of interaction with image posts indicates a lower interest in that type of content. Therefore, the algorithm will decrease the visibility of image posts in the user's feed, Explore page, and Reels feed, while increasing the frequency and prominence of video content. For instance, if the user frequently watches travel Reels but rarely likes travel photos, the algorithm will show more travel Reels and fewer travel photos. This ensures the user sees more of what they enjoy, enhancing their experience on the platform.