When negotiating a collaboration agreement with an influencer, what specific legal term is most essential to ensure deliverables match expectations?

The most essential legal term when negotiating a collaboration agreement with an influencer to ensure deliverables match expectations is a 'Scope of Work' (SOW). The Scope of Work is a detailed section within the contract that precisely defines the specific services the influencer will provide, including the number of posts, the types of content (e.g., Reels, Stories, feed posts), the key messaging, the inclusion of specific hashtags or mentions, the posting schedule, and any other specific requirements. It serves as a clear and unambiguous reference point for both parties, minimizing the risk of misunderstandings or disputes regarding the agreed-upon deliverables. For example, the SOW might specify that the influencer will create 'one 60-second Reel showcasing the product's features, two Instagram Stories with swipe-up links, and one feed post with a minimum of 300 words in the caption.' Without a clearly defined SOW, there's a high risk that the influencer's interpretation of the agreement will differ from the brand's expectations, leading to unsatisfactory results.