When exporting a video, if the goal is to achieve the highest possible quality with minimal compression artifacts, what specific export parameter should be set to a higher value?

The specific export parameter that should be set to a higher value to achieve the highest possible quality with minimal compression artifacts is the bitrate. Bitrate, typically measured in kilobits per second (kbps) or megabits per second (Mbps), defines the amount of data used per second to encode the video stream. A higher bitrate provides more data for the video encoder to represent the visual information. This allows the encoder to preserve more fine details, color accuracy, and subtle movements from the original source material. When more data is allocated, the compression algorithm does not need to discard as much information, which directly reduces the introduction of compression artifacts. Compression artifacts are visual degradations such as blockiness (macroblocking), color banding (disjointed steps in color gradients), and mosquito noise (fuzziness around sharp edges) that arise when the video is compressed too aggressively, meaning too much data is removed. Therefore, by increasing the bitrate, the encoder can maintain a closer representation of the uncompressed video, leading to a visually superior output with significantly fewer noticeable distortions, though this will result in a larger file size.