What specific social factor most influences the perception and application of etiquette in Korean gift-giving customs?

The specific social factor that most influences the perception and application of etiquette in Korean gift-giving customs is the *relative social standingbetween the giver and the recipient. The perceived hierarchy and relationship between individuals dictates the appropriateness of the gift's value, the manner of presentation, and the acceptance or refusal of the gift. Giving a gift that is too expensive to someone of lower status can be seen as condescending or creating an obligation they cannot reciprocate, while giving a gift that is too inexpensive to someone of higher status can be considered disrespectful. The act of giving and receiving is carefully managed to maintain social harmony and avoid creating imbalance. The wrapping, the method of offering (often with both hands), and even the words used when giving the gift are all influenced by the relative positions of the giver and the receiver. Furthermore, reciprocity is an important aspect; the expectation of a return gift, while not always immediate, is influenced by social standing and the nature of the relationship.