What is the difference between ethos, pathos, and logos?

Ethos, pathos, and logos are three distinct modes of persuasion identified by Aristotle. Ethos refers to the speaker's credibility or authority. It's about convincing the audience that you are trustworthy and knowledgeable on the subject matter. Ethos is established through demonstrating expertise, experience, and moral character. An example of using ethos would be citing your years of experience in a particular field or referencing credible sources to support your claims. Pathos appeals to the audience's emotions. It involves using language, stories, or images to evoke feelings such as empathy, fear, joy, or anger. The goal is to connect with the audience on an emotional level and make them more receptive to your message. For example, sharing a personal story about overcoming adversity can create an emotional connection with the audience. Logos relies on logic and reason to persuade the audience. It involves using facts, statistics, evidence, and logical arguments to support your claims. Logos is about presenting a clear and rational case that the audience can understand and accept. An example of using logos would be presenting data to demonstrate the effectiveness of a particular strategy or using a step-by-step argument to justify a course of action. In summary, ethos is about credibility, pathos is about emotion, and logos is about logic. Effective persuasion often involves using a combination of all three modes.