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In Lewin's change management model, what is the critical objective of the 'unfreezing' stage?



In Kurt Lewin's three-stage model of change (unfreeze, change, refreeze), the critical objective of the 'unfreezing' stage is to create a readiness for change by dismantling the existing mindset, behaviors, and structures that are resistant to it. This stage focuses on reducing or eliminating the forces that maintain the status quo and creating a compelling need for change. Unfreezing involves several key activities. First, it requires identifying and challenging the assumptions and beliefs that underlie ....

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