What is the *mostdirect purpose of LinkedIn's TeamLink feature within Sales Navigator?
The most direct purpose of LinkedIn's TeamLink feature within Sales Navigator is to identify shared connections between a salesperson and a prospective client, thereby facilitating warm introductions. TeamLink leverages the collective network of the salesperson's team to find mutual connections with the prospect. This allows the salesperson to request an introduction from a colleague who already has a relationship with the prospect, increasing the likelihood of a positive response and building trust more quickly. Instead of cold outreach, TeamLink enables a more personalized and effective approach to connecting with potential customers.