How can bid adjustments be applied to target users accessing LinkedIn on mobile devices within Campaign Manager?

Within LinkedIn Campaign Manager, bid adjustments for mobile devices can be applied at the campaign level. In the campaign settings, there is an option to adjust bids based on the device type the user is using to access LinkedIn. This allows advertisers to increase or decrease their bids for users on mobile devices relative to their base bid. A positive bid adjustment increases the bid for mobile users, making the ad more likely to be shown to them. Conversely, a negative bid adjustment decreases the bid, reducing the likelihood of the ad being shown on mobile devices. The percentage adjustment is determined by the advertiser based on the performance of ads on mobile devices and their strategic goals. For example, if mobile users are converting at a higher rate, a positive bid adjustment might be applied to prioritize them. These adjustments enable more granular control over ad spend and targeting based on device type.