What specific action can be taken in Sales Navigator to stay proactively informed about personnel changes or important events at a target company?

To stay proactively informed about personnel changes or important events at a target company within Sales Navigator, you can save the company as an 'Account' and enable 'Account Alerts'. By saving a company as an account, Sales Navigator automatically monitors the company for significant events, such as leadership changes, new job postings, company mentions in the news, and other relevant updates. These alerts are then delivered to the Sales Navigator homepage and via email notifications, ensuring that the salesperson is promptly informed of any developments that might present a sales opportunity or require a change in strategy. This allows for timely and relevant engagement with the target company.