What is the primary function of the LinkedIn Insight Tag?

The primary function of the LinkedIn Insight Tag is to enable conversion tracking, website demographics, and retargeting for LinkedIn advertising campaigns. It is a piece of JavaScript code that is placed on a website to track visitors and their actions after they click on a LinkedIn ad. This allows advertisers to measure the effectiveness of their campaigns by tracking conversions, such as form submissions, purchases, or downloads. The Insight Tag also provides valuable website demographics data, revealing the professional characteristics of website visitors, such as their job titles, industries, and company sizes. Furthermore, it allows advertisers to create retargeting audiences based on website visitor behavior, enabling them to show relevant ads to users who have previously interacted with their website. In essence, the Insight Tag provides crucial data for optimizing LinkedIn ad campaigns and improving ROI.