What is the primary purpose of using Showcase Pages on LinkedIn?

The primary purpose of using Showcase Pages on LinkedIn is to spotlight specific products, services, or initiatives of a company to a targeted audience that is particularly interested in those offerings. Unlike the main Company Page, which provides a general overview of the organization, Showcase Pages allow for a more focused and detailed presentation of specific aspects of the business. This enables companies to tailor their messaging and content to different segments of their audience and build deeper engagement around particular areas of interest. For example, a large technology company might create Showcase Pages for its different software products, each targeting users interested in that specific product category. This allows for more relevant content and targeted advertising, leading to improved lead generation and brand awareness for those specific offerings.