What specific criteria must typically be met before a LinkedIn user or organization gains access to LinkedIn Live functionality?

To gain access to LinkedIn Live functionality, a LinkedIn user or organization typically needs to meet specific criteria related to their account's credibility, audience engagement, and content quality. While the exact criteria may evolve, generally, LinkedIn assesses factors such as a history of creating engaging and relevant content, a substantial follower base or strong network connections, and adherence to LinkedIn's professional community standards. Organizations are also often evaluated based on their Company Page activity and engagement levels. A track record of positive interactions and valuable contributions to the LinkedIn community is essential. Potential applicants are required to apply for access and may need to demonstrate their ability to produce high-quality, professional live video content that aligns with LinkedIn's platform guidelines. Meeting these criteria helps ensure that LinkedIn Live content remains professional, valuable, and engaging for its users.