What is the ultimate aim of nurturing relationships with prospects on LinkedIn over time?

The ultimate aim of nurturing relationships with prospects on LinkedIn over time is to build trust, establish credibility, and position oneself as a valuable resource, ultimately leading to a sale or long-term business partnership. This involves consistently providing valuable insights, engaging with their content, and offering assistance without immediately pushing for a sale. By demonstrating expertise and building a genuine connection, the salesperson becomes a trusted advisor, increasing the likelihood that the prospect will choose their solution when they are ready to make a purchase. This approach focuses on long-term relationship building rather than short-term transactional gains.