Which LinkedIn ad format is specifically designed to generate leads directly within the LinkedIn platform, without redirecting users to an external landing page?

The LinkedIn ad format specifically designed to generate leads directly within the platform, without requiring users to leave LinkedIn, is the Lead Gen Form ad format. These ads include a call-to-action button that, when clicked, opens a pre-filled form within LinkedIn itself. The form is automatically populated with the user's profile information, such as name, email address, job title, and company. This minimizes friction for the user, making it easier to submit their information. Advertisers can customize the form with additional questions to gather more specific information about the leads. Once the user submits the form, the lead data is captured and can be downloaded from Campaign Manager or integrated with a CRM system. The Lead Gen Form format is optimal for collecting qualified leads efficiently and is commonly used for offering resources like ebooks, webinars, or product demos. By keeping the lead capture process within LinkedIn, it avoids the potential drop-off that can occur when redirecting users to external landing pages.