What is the best practice regarding the content format used when posting on a company LinkedIn page?

The best practice regarding content format when posting on a company LinkedIn page is to utilize a diverse range of formats, including articles, videos, images, and text updates, to cater to different audience preferences and maximize engagement. No single format consistently outperforms others across all audiences and topics. Mixing formats keeps the content stream dynamic and appealing. For example, sharing an insightful article can establish thought leadership, while a short video showcasing a product demo can capture attention quickly. High-quality images and infographics can visually communicate complex information. Text updates are useful for quick announcements or questions. Regularly analyzing the performance of different content formats helps determine which resonate most with the target audience, informing future content strategy. Avoiding reliance on a single format increases the likelihood of reaching a wider audience and maintaining consistent engagement.