What is the primary SEO-related function of optimizing a LinkedIn Company Page's 'About Us' section?

The primary SEO-related function of optimizing a LinkedIn Company Page's 'About Us' section is to improve the page's visibility in LinkedIn's internal search results and, to a lesser extent, external search engines like Google. By strategically incorporating relevant keywords related to the company's industry, products, and services into the 'About Us' description, the page becomes more likely to appear when users search for those terms on LinkedIn. This improves organic discovery of the company page by users actively seeking related information or businesses. Additionally, a well-optimized 'About Us' section helps external search engines understand the company's purpose and offerings, which can contribute to improved ranking in broader web searches, although LinkedIn's internal search is the primary focus. This involves using clear, concise language and highlighting the company’s key value propositions to attract and engage potential customers, employees, and partners.