What is the primary advantage of using a multi-streaming service?

The primary advantage of using a multi-streaming service is the ability to broadcast your live video content simultaneously to multiple platforms, such as YouTube, Facebook, Twitch, and others, without requiring separate encoding and streaming processes for each platform. Multi-streaming services act as intermediaries, taking a single video stream from your encoder and distributing it to multiple destinations. This significantly expands your potential audience reach, as you can engage viewers on their preferred platforms. Instead of limiting yourself to a single platform's audience, you can tap into the user base of multiple platforms concurrently. For example, you can reach your YouTube subscribers, Facebook followers, and Twitch viewers all at the same time, maximizing visibility and engagement. This also simplifies the streaming workflow, as you only need to configure and manage one stream from your encoder, rather than setting up multiple streams individually. It eliminates the need for multiple encoders or complex routing configurations.