When implementing behavioral targeting, what primary data point differentiates a user added to a 'shopping cart abandoners' segment from a 'completed purchase' segment?

The primary data point that differentiates a 'shopping cart abandoners' segment from a 'completed purchase' segment is the presence or absence of a successful purchase event. Behavioral targeting involves segmenting users based on their actions or behaviors on a website or app. A 'shopping cart abandoner' is a user who added items to their online shopping cart but did not complete the pu....