Which type of Mail.ru ad creative, if implemented correctly, allows potential customers to directly complete a sale within the ad itself?

The type of Mail.ru ad creative that, if implemented correctly, allows potential customers to directly complete a sale within the ad itself is typically a *lead generationad with integrated purchase functionality or a similar 'instant purchase' ad format. This functionality is often built into ad formats available on VK Ads and other platforms within the Mail.ru ecosystem. These ad formats allow users to complete key purchase steps directly within the ad experience, minimizing the steps needed to convert. The users can make secure payment and shipping arrangements directly from within the interface of the advert without leaving the current page they were on when they came across your advert. In doing so, friction to convert is reduced, making customers more likely to convert due to the easier process and lower barrier to entry.