Beyond standard ad creatives, what ad format on Mail.ru *specificallyleverages user-generated content to enhance engagement and authenticity?

While the Mail.ru ecosystem is constantly evolving, the ad format that *most directly leverages user-generated content (UGC) to enhance engagement and authenticity is typically facilitated through social advertising formats on platforms like VK Ads. This platform allows for the integration of user posts, reviews, and comments directly into ad creatives. This integration uses content created by users, such as posts about the product or positive reviews, rather than content made by brands. These types of UGC-enhanced ads on Mail.ru platforms create a sense of authenticity and trust because potential customers are more likely to believe and engage with content created by other users rather than direct advertising from the brand itself. This format can include testimonials, images, or videos created by users showcasing the product or service in real-world scenarios.